Tuesday 13 March 2007

Tribunal Costs in Ireland

Recently, experimenting with various tools that Google provide (beta versions), I have come to the conclusion that the Irish have become one of the most superficial nations among those nations that have high internet penetration. I am assuming that the Masi and the like, even though they do not have high internet penetration have different priorities other than kitchens, Mercedes Benz’s and Manolo Blahniks – then again they do have their MBT’s! Although they don’t have to pay €200 + for the pleasure of having the feeling of walking on sand. They were clever; they figured the cheaper option was to cover their nation in sand than pay the dosh! We are just catching up to what they evolved too many years ago!

But seriously, if you look at various trends among nations and what they search for, Ireland surpass almost everyone when it comes to searching for luxury products (now known as SELUPRO) – you can quote me.

We have prioritised the search for “Weddings”, “Wedding Stationery”, “Kitchens”, “Jimmy Choo”, etc, etc far more highly than day to day goods and also more highly in comparison to the same luxury searches in many other countries. As well as this the gap between luxury goods searches and day to day goods is generally less in other countries.

Now, I wonder is it because these countries already have these goods and are looking for ultra luxury or is it because we are not seeing the cotton for the Haut Couture?

Perhaps this is the train of thought that we have when we decide to investigate some public scandal, we could go to some shop that will sell a perfectly good tribunal but we want one with a label on it and pay four times as much.